Myself (on the right) & Mr. Brendan Eich – Creator of Java Script, Firefox & Brave Browser, during our 1on1 interview at Brave’s HQs in San Francisco
Hi, I’m Z.👋
Web3 Operator since 2017
A cross-functional contributor for crypto startups and DAOs.
exactly the kind of "Front-end DeFi" innovation I've been looking for
very cool product! hats off to Z
📊 By The Numbers
$980,000,000+ swap volume processed across dApps I designed and coordinated building process (proof of work below)
3400+ tweets published across personal & major accounts
120+ crypto articles and comms pieces manually crafted, edited and published
0 community backlashes or dramas
🚀 Experience Highlights
Coinbase Learn & Earn Campaign
Led the initiative: budget, legal, funding, content, timelines and comms
Redesigned dApp (Harvest) to handle traffic — 29,582 users completed onchain task
Rebrands & Big Launches
Led full rebrand comms of APWine → Spectra (rebranding animation, token migration news and guides, stakeholder announcements)
Announced + launched flagship products with hand-crafted videos
0 to 1 Product Launch
- Met IPOR team in person at EthCC 2024, discussed common goals and convinced DAO contributors on the direction of the new product line for Harvest
- Experimented with the tech, ran lab test (for 100 days!), built a dedicated interface, audited the setup, to ensure everything adds up for public launch
- Pre-hyped, and communicated the Autopilot product launch, involved @base into it which approved and amplified our messaging
- The new product line saw $15M in organic deposits in the first 30 days
Crisis & Recovery Comms
Wrote first-response & post-mortem after Spectra security incident.
Users resumed activity just days after due to clear, honest comms.
🔹 Product Design & Docs
Wrote most of Spectra’s 40-page user documentation: architecture, tokenomics, UX walkthroughs, FAQ, and explained complex yield mechanics.
Socials & Connections
Managed accounts for:
Bancor (150k), Harvest (60k), Spectra (21k)
Ran partner cross-comms with @coinbase, @base, @optimism, @chainlink, @arbitrum, Sonic, Hemi, Resolv, Moonwell, Morpho, OpenEden, Level, BitFi, Fluid, Gauntlet, Steakhouse
🖥️ Proof of Twitter Game
Marketing
- Organized Twitter Spaces with influencers [defi dad & kris kay]
- Created and tailored long-format guides for specific audiences [Example article, teaser]
- Teased new products [Example 1]
- Designed feature explainers [Example 1, 2, 3, 4, 5]
- Celebrated protocol milestones [Example 1]
- Published and designed governance reminders [Example 1, 2, 3]
- Published long-format announcements – targeting each counterparty individually for increased exposure [Example 1, 2, 3]
- Explained complex DeFi designs in a simple manner [Example 1, 2, 3]
- Organized Twitter Spaces with arbitrum & directed the works on this nft
- Co-managed the main Bancor Twitter account with 150K followers (and 0 dramas)
- Put together in-depth, informative Twitter threads on omnipool, auto-compounding rewards, infinity pools, instant impermanent loss Protection
- Created engagement polls [Example 1]
- Provided informative data with graphics [Example 1]
- Cross-comms [Example 1]
- Explained new, complex products in simple terms
- Hyped new chain deployments – polygon, arbitrum & BSC
- Hosted Twitter Spaces [ example 1, example 2] and wrote a full script for team members involved & guests
- Announced specific product groups
- Activated the community via a large-scaled zealy campaign
- Announced harvest as camelot’s round table partner
- Announced any-token-deposits with wido
- Cross-comms with project’s partners
- Organized community activities: swag contest, crew3, event tickets, swag contest #2
Comms
- Announced a protocol & product (Spectra) going live
- Announced new features & products: fixed rates, liquidity gauges, zaps, create pool
- Ran cross-communications with polygon, balancer, defiant, arbitrum
- Created long & short-form recaps: twitter, medium, mirror.xyz
- Announced vc seed extension raise
- Led and announced big chapters for the project: harvest 3
- Wrote over 80 comms pieces on harvest’s medium.com – announcements, updates, vision, recaps, partnerships
- Communicated Coinbase, Binance, Crypto.com, and Kraken listings
- Amplified new trading pair listings [Example 1 | 2]
- Ran comms with Llama, Gelato, Balancer, Bancor, Bancor 3, gitcoin, chainlik
- Wrote community outlooks & vision 1 | 2 | 3
- Announced important product and feature additions [Example 1, 2, 3]
- Announced Harvest’s addition to safe app ecosystem
- Announced harvest’s deployment to arbitrum
Design Works
Documentation
- Project overview: Spectra | Harvest
- Use Cases & Examples
- FAQ: Spectra | Harvest
- Protocol Primitives Concepts (Permissiones Pools | Principal & Yield Token)
- Tokenomics / veTokenomics
- App Help: Fixed Rates | Trade Yield | Pool Creation | Liquidity Additon / Removal & more )
Community Initiatives
Created and ran the most popular community and Twitter account dashboard bntlove
- Highlighted trends and new asset additions
- Analyzed internal trends and shared them on twitter
- Put a different perspective on new features
- Assisted in hyping the upcoming events
- Highlighted all-time-heights
- Created chart-based graphics on bancor’s volumes
- Wrote down ama recaps
- Highlighted treasury inflows to the protocol
- Created and led works for the Bancor3 PFP page, where users were able to convert their Twitter PFPs into Bancor3-themed PFP -> used by 100s of Bancor users
- Gathered and kept track of DAO deposits to Bancor -> visited by 100s of Bancor users
- Gathered and displayed top endorsing tweets about Bancor on a page called ‘Wall of Love’ and allowed users to submit their own for exposure of their Twitter accounts -> received organic tweet submissions from Bancor users who created Twitter content and wanted bntlove to give it more exposure
Content Production
- Directed a team of 4, including writers and a designer
- Handled editing and proofing for over 930 Web3/DeFi articles, ensuring their accuracy with the covered project’s documentation
- Focused on technical aspects of crypto: updates, tokenomics, DeFi guides, and product reviews
- Authored 25+ articles on Ampleforth alone and launched the first dedicated AMPL Twitter documentation.
- Delivered project overview for the whole Top200 cryptocurrencies
- One story ranked #1 on global Google news for “Bitcoin” for approximately 24 hours.
- Achieved top Google News rankings for high-competition keywords like Bitcoin and Ripple.
- Promoted to Head of News, leading 5 writers and a graphic designer.
- Handled over 1150 pieces of crypto news including updates, stories, and PRs.
App Mocks & Prototypes (Bird's view only!)
Some of Lessons Learned
- After producing over 3400 tweets for clients in both bull and bear, I learned what works and most importantly, what doesn’t work, what works if you seek short-term engagement, what works if you seek long-term investors and long-term stakeholders, the language in comms to avoid so that they don’t throw tomatoes your way
- After writing over 120 pieces of comms content (most before chatGPT!) I learned the hard way that the community keeps an eye on virtually every word you say and will hold you and your project accountable until it’s done/explained/launched – with these lessons, I am careful not to overhype things, triple-check with the team on realistic product delivery timeframes or ensure the comms don’t actually front-run the news or overpromise
- The more transparent the onchain product is – a DeFi interface with deep insights – be ready for immediate questions for when something is slightly off even by $1. Bizarrely, the less info a DeFi interface provides, the longer it takes for users to realize when something’s off, sometimes allowing you to ship fixes to issues no one spotted yet, allowing you to remain pristine optics the former couldn’t despite its good faith.
- More to come later!
Favorite Quotes & Mantras
- you cannot fork the ability to innovate
- as a ‘CEO’ anything that goes wrong at your company is ultimately your fault
- progress > wealth
- The only way to grow as a person is to take accountability for your actions
Side Projects (infra was not efficient to power them at the time)
Foundation
- Coming up with the relayer concept and its business model
- Securing the brand name and outlining its clear vision
Product
- Numerous brainstorming sessions with full stack and solidity devs on the platform’s mechanics, implementations and working hand-in-hand to turn all that into reality
Marketing/Comms (only with a simple landing page)
- Gained 500 users on the Beta waitlist in a span of 2 weeks
- Gained over 500 organic twitter followers in one month
- Gained over 200 Discord users
Design/UXUI
- Creating and designing the user interface with Figma
- Designing the front-page
About
Committed to building a better Web called 3.0 since 2017. At the intersection of marketing, comms, design and UX/UI. Supporting decentralized projects and relayers. Open to chat.